Sports sponsorship is broken.
It's measured by who sees the logo. At BOLD, we measure what people do with your product.
When a campaign ends, you need to decide where to invest next. Without knowing who showed interest in your product and what they did afterwards, that decision gets harder. At BOLD, we agree what to measure from the start so you can evaluate the partnership using data.
Know how many people claimed your product. And who wants to hear from you.
- At registration
- We collect participant details. We agree the questions on consumer habits and the consent request with you.
- At the venue
- QR or NFC redemption, one per person. You'll know how many redemptions there were and when, and, for those who consent, who they were.
- Afterwards
- You receive the contact details of people who have expressly agreed to hear from your brand, ready to import into your CRM.
Consent is confirmed twice and recorded. Wording and each party's responsibilities are agreed with your legal team.
Content and reach, set out in the contract.
500,000
minimum impressions of content featuring your brand during the partnership, measured in each platform's own dashboard. BOLD's channels, athletes' posts and, in sponsorships with a financial contribution, paid campaigns count towards the total. Monthly reporting.
If the guaranteed minimum is not reached, BOLD funds three additional months of ads aimed at people who have already seen your brand, on the terms set out in the contract. Sales and contact numbers are not guaranteed.
We produce. You approve.
- We produce
- Script, filming with athletes, editing and copy.
- You approve
- One review per piece, before it goes out.
- We publish and measure
- Publishing and a monthly report. Advertising is included in sponsorships with a financial contribution.
We measure our campaigns the way we'll measure yours.
€2.51
per thousand impressions, cumulative across six reports, 20 June to 28 September 2026
€2.11
per thousand impressions in the best period, 19 August to 10 September 2026
Source: BOLD Series' own Meta campaigns, 2026. These are advertising costs, not sales costs: what a customer is worth to your brand is measured against your sales.
A planned daily capacity of 5,000 people.
1,200
athletes, competing on all three days
3,800
spectators each day
6 to 8 h
expected on site per athlete, each day
Athletes, spectators and capacity are planning figures: they depend on registrations and ticket sales.
Tell us what you want to measure.
We'll suggest how to put your product in front of BOLD's audience and which metrics we'll use to measure it.